E-commerce and Loyalty Platform
E-commerce and Loyalty Mobile Application
Connecting E-commerce, Loyalty, and In-Store Experiences
Team
6Duration
12 MonthsCountry
Bosnia & HerzegovinaIndustry
E-Commerce
Unified E-commerce & Loyalty Platform
The project aims to develop a fully integrated platform for our client, combining an e-commerce webshop with a loyalty mobile application. The focus is on ensuring seamless connectivity by integrating third-party systems currently used in the client’s physical stores, facilitating the smooth flow of information between online and offline channels.
The loyalty app is designed to enhance the shopping experience by offering digital loyalty cards and coupons, allowing users to collect and track points with every purchase at participating stores. The app provides a straightforward way to manage rewards, offering users the flexibility to either spend their points immediately or accumulate them for future use, fostering engagement and enhancing their overall shopping experience.
Tech Stack
React.js (Next.js)
Tailwind CSS
React Native
NestJS
Redis
Challenges
System-wide integration & real-time data consistency
Hybrid mobile app architecture
Complex e-commerce and loyalty pricing rules
Centralized content management across all channels
Collaboration with non-technical stakeholders
Shifting priorities & maintaining product vision
Hierarchical decision-making causing workflow bottlenecks
Dependency on third-party partners with limited availability
Solution
Fully integrated ecosystem (Web + Mobile + PoS + Back Office)
Feature-rich e-commerce webshop
Dual-brand/White-Label loyalty mobile applications
Back Office as the central control hub
Benefits
Benefits of the solution and partnership with IT Engine
One account for both online and in-store loyalty experiences.
Clear visibility of savings strengthens purchase motivation.
Mobile-first approach → fast, convenient shopping & coupon usage anywhere.
Transparency and gamification potential increase engagement and retention.
Reduced development cost through shared mobile codebase.
Faster campaign execution — marketing teams can modify content directly in Back Office.
Full omnichannel visibility providing insights into customer behavior.
Increased repeat purchases driven by loyalty incentives and push communication
Architecture prepared for onboarding new brands with minimal rework.
Easily expandable loyalty logic (new coupon types, perks, challenges, gamified earning).
Extensible webshop capable of supporting new modules and advanced personalization.
